Fitbit has placed on sale its first fully-featured smartwatch.
The Ionic differs from the agency’s present Blaze watch in that third-party builders will have the ability to launch apps and watchface designs that may be put in on the machine.
It additionally introduces a sensor that may detect blood oxygen ranges.
Fitbit has additionally introduced a forthcoming “particular version” in partnership with sportswear agency Adidas, mirroring the Apple Watch tie-up with Nike.
Till lately, Fitbit was ranked the world’s bestselling wearable tech model. Nevertheless, market analysis agency IDC reported in June that it had been overtaken by each Xiaomi and Apple when it comes to shipments over the primary three months of the yr.
Fitbit lately reported that its second quarter gross sales had been 40% down on 2016’s equal determine, resulting in a $58.2m (£44.9m) internet loss for the interval.
“It is a powerful marketplace for Fitbit – not least the dramatic drop in North American gross sales it has skilled – and the entire wearables class has definitely not lived as much as expectations,” commented Ben Wooden from the CCS Perception tech consultancy.
“However the agency is constant to push ahead.”
The usual model of the Ionic has been priced at £300, making it costlier than the present price of Apple’s entry-level smartwatch however less expensive than the Apple Watch Collection 2.
Though Fitbit has began accepting pre-orders, it has mentioned shipments is not going to begin till late September.
Ionic’s launch has been much-anticipated since Fitbit purchased crowdfunding success story Pebble’s smartwatch enterprise in 2016.
It cancelled work on Pebble’s personal units, however tailored its software program to create a brand new working system – Fitbit OS – which guarantees to work with the Android, iOS and Home windows platforms.
The San-Francisco-based firm goals to launch an internet instrument to permit builders to create their very own software program for the machine from subsequent month.
This can embody entry to the machine’s NFC (near-field communication) chip, which might enable it for use to open automobiles and constructing doorways fitted with appropriate sensible locks.
In contrast, Apple has locked down entry to its personal cell units’ NFC chips on safety grounds, though that is anticipated to be relaxed later this yr.
The brand new machine additionally marks the primary time Fitbit has included an SpO2 sensor in considered one of its wearables.
The part estimates the quantity of oxygenated haemoglobin in blood.
The agency suggests this might be used to offer new forms of well being alerts, together with warnings of sleep apnoea – a dysfunction that causes individuals to briefly cease respiratory or take shallow breaths throughout relaxation.
The know-how is comparatively uncommon outdoors of medical gear, though Nokia does embody an SpO2 sensor in its Pulse Ox wristband.
Fitbit additionally says the Ionic’s coronary heart fee tracker is extra correct than these present in its different merchandise.
The brand new watch’s different marketed options embody:
- greater than 4 days of use on a battery cost, though this drops to 10 hours if GPS location information or music playback through Bluetooth is used
- water resistance to depths of 50m (164ft)
- storage of two.5 gigabytes, which Fitbit says permits 300 songs to be saved on board
- touchless funds through the forthcoming Fitbit Pay facility
“The Ionic could be very a lot oriented in direction of being fitness-first somewhat than fashion-first, and that shall be a problem,” mentioned Mr Wooden.
“However the agency has a loyal group of customers who appear all for upgrading to a brand new Fitbit product that’s extra succesful.
“The social factor of its model has additionally been an enormous success -where you get teams of individuals competing over the variety of steps they’ve taken amongst different issues – which ought to assist gross sales.”