Microsoft seems to have deserted its smartphone working system ambitions.
The corporate’s Home windows 10 chief has tweeted that developing new options and for the Cell model of the OS was not a “focus”.
Joe Belfiore added that he had additionally switched to Android himself.
Home windows 10 Cell tried to draw customers by letting them run the identical “common apps” on each their PCs and handsets, however the idea did not catch on.
The OS accounted for simply zero.03% of the worldwide market – primarily based on smartphone shipments – between April and June, in line with analysis firm IDC.
The market intelligence supplier stated the information had been a very long time coming.
“There wasn’t a variety of gadgets operating Home windows 10 Cell, so it wasn’t enticing to retailers or operators,” stated IDC’s Francisco Jeronimo.
“And from a client perspective, the working system did not present pretty much as good an expertise as Android or iOS.”
Mr Belfiore started a sequence of tweets on Sunday by discussing the latest launch of a take a look at model of Microsoft’s Edge net browser for Android and iOS – the newest in a sequence of releases of its core software program for rival cell platforms.
He then went on to answer questions on whether or not there was any level sticking with Home windows 10 Cell.
He stated that whereas Microsoft would help the “many firms” that had adopted the platform, he had switched to Android for the range of its apps and .
“After all we’ll proceed to help the platform… bug fixes, safety updates, et cetera,” he stated.
“However constructing new options or is just not the main focus.”
Mr Belfiore posted Microsoft had tried “very onerous” to incentivise different firms to launch common apps – even writing their software program for them in some circumstances – however the variety of customers had been too low for many to trouble.
The announcement comes per week after HP had stated it not deliberate to launch additional Home windows 10 Cell handsets, and a fortnight after Microsoft co-founder Invoice Gates disclosed that he had already made the switch to Android.
Nevertheless, some producers – together with the UK’s Wileyfox and Germany’s TrekStor – had unveiled new fashions powered by Home windows 10 Cell as not too long ago as final month.
“Most Microsoft functions are actually accessible and supported on different cell working methods,” stated Mr Jeronimo.
“After Satya Nadella took over [as chief executive], that clearly grew to become the technique – and after that occurred what incentive was there to purchase a Home windows-powered cellphone?”
Nevertheless, Microsoft could not have given up on powering smartphones altogether.
Earlier this yr, Home windows Central reported the corporate was working on a new version of Windows 10 – codenamed Andromeda – that might run on all forms of laptop and make it attainable for third-party apps to adapt with out having to code a particular “common” model.
It stated the OS was due for launch subsequent yr, however urged the code wouldn’t be supplied as an improve to present Home windows 10 Cell gadgets.
A spokeswoman for Microsoft was unable to supply additional remark.