A number of Okay-pop stars, together with lady teams AOA and Woman’s Day, together with Taeyang, from the mega-popular boy band Massive Bang, have been made honorary Olympic ambassadors, a obscure time period that sees the celebs assist endorse the Video games and seem at official occasions.
“Okay-Pop is without doubt one of the most well-known and profitable Korean cultures all through the world,” stated Lee Kyusang, who’s in control of honorary ambassador administration on the Olympics. “Appointing Okay-pop artists as honorary ambassadors has introduced a lot consideration to the Video games.”
However it works in the other way too, offering an unequalled platform for artists trying to attain new worldwide audiences.
Talking to CNN, AOA member Seol Hyun stated the group accepted the provide to turn out to be an envoy “immediately with none hesitation.”
She and AOA traveled to Jakarta final November with the South Korean President Moon Jae-in to advertise the Olympics and meet followers.
AOA, which stands for Ace Of Angels, was initially based in 2012, with a mode and sound not dissimilar to early Britney Spears. Their singles “Miniskirt and “Coronary heart Assault,” had been hits in South Korea and helped make the lady group a family identify. Final yr, they launched their first full-length album, “Angel’s Knock.” Now, with the assistance of the Olympics, the six members are hoping to they will do the identical exterior of Korea.
“We have now worldwide followers who assist us however we have at all times felt sorry and dissatisfied that we’ve not been capable of journey to satisfy and carry out for them,” stated AOA member Chan Mi.
“We predict that the PyeongChang 2018 Olympic Winter Video games might be an incredible alternative to indicate our music to not solely our followers however a variety of individuals. We’re very honored.”
The group, which have participated in Olympic-related occasions since 2016, and had performed a live performance to rejoice the beginning of the 500-day countdown to the opening of the Video games, with Okay-pop heavy hitter BTS.
The attraction of Okay-pop, stated AOA member Ji Min, is that it’s totally relatable.
“Okay-pop has a number of parts … Just like the ever-evolving sound, visually-packed music movies, movie-like tales which might be understood even by means of a language barrier,” stated Ji Min.
“As a complete, Okay-pop is not simply one thing you hearken to however I feel many strategy Okay-pop synesthetically. I feel that is what’s drawing folks into Okay-pop.”
Okay-pop’s reputation within the West has elevated in recent times, with Okay-pop exports grossing an estimated $290 million in 2016.
Final yr, Okay-pop boy band BTS beat Justin Bieber, Selena Gomez, Ariana Grande and Shawn Mendes to win High Social Artist on the Billboard Music Awards.
The discharge of the official Olympic tune, “Louder” by Olympic ambassador Taeyang at present has virtually 100,000 performs on YouTube.
“The position of the Video games is about having the general public moved and taking part, which resembles that of the Okay-pop tradition,” stated Lee.
Competitors for the Olympics begin Thursday. No official Okay-pop performances are set but, however the Opening Ceremony is on Friday.