The Winter Olympics kicked off from Pyeongchang, South Korea, on Friday night time and NBC noticed only a slight drop in TV scores from 4 years in the past.
The primetime opening ceremony hosted by Mike Tirico and Katie Couric introduced in a 16.9 in a single day ranking, in accordance with the community. That is a dip of about eight.6% from the Sochi Winter Olympics in 2014, which introduced in a 18.5 ranking.
All in all, a strong viewership for the community contemplating the inflow of competitors for eyeballs and the altering panorama of TV during the last 4 years. To not point out, overnights do not measure streaming numbers and Nielsen scores solely measure American viewership, not a worldwide viewers.
The quantity was the very best Friday primetime in a single day ranking on any community because the 2014 Sochi Olympics.
Nielsen takes the share of households watching in 56 US markets and comes up with an in a single day common — which implies that 16.9% of households in these markets tuned into the opening ceremony on Friday night time.
Overnights for Pyeongchang additionally topped the opening ceremony for the 2016 Rio Summer time video games, which introduced in a 16.5 and had been the bottom in a single day ranking for a summer Olympics opening ceremony since 1992.
The in a single day scores additionally unsurprisingly almost tripled the mixed complete of its opponents ABC, CBS and Fox.
NBC’s broadcast peaked round 9-9:15 p.m. ET with a 18.6 ranking. This was when Workforce USA entered the stadium in the course of the Parade of Nations.
The highest 5 markets that tuned into the video games had been all west of the Mississippi: Salt Lake Metropolis, Denver, San Diego, Seattle and Sacramento.
CNNMoney (New York) First printed February 10, 2018: 11:45 AM ET