On Friday, YouTube mentioned it has quickly suspended advertisements on the social media star’s channels. In December, Paul uploaded a controversial video exhibiting a useless physique in Japan’s so-called “suicide forest.”
“After cautious consideration, we have now determined to quickly droop advertisements on Logan Paul’s YouTube channels,” a YouTube spokesperson mentioned in a press release to CNN. “This isn’t a choice we made frivolously, nonetheless, we consider he has exhibited a sample of conduct in his movies that makes his channel not solely unsuitable for advertisers, but additionally doubtlessly damaging to the broader creator neighborhood.”
It is unclear how lengthy the advertisements might be suspended.
Along with the “suicide forest” video, Paul additionally lately uploaded a video of him tasering useless rats and has inspired his followers to do the Tide Pod challenge, a wierd and harmful development the place social media customers eat laundry detergent packets on digital camera.
YouTube, which is owned by Google (GOOG), mentioned Paul deliberately tried to monetize the video of him tasering the rats, which violates its advertiser-friendly guidelines.
The corporate says it reserves the best to not show advertisements on movies and watch pages.
In accordance with YouTube’s advertiser coverage pointers, “critical or repeated” violations of its insurance policies may cause advertisements to be disabled on a person’s channels or the person may be suspended from the YouTube Companion Program.
“Use your frequent sense, do not abuse the location, and be respectful of others … Needless to say in case you monetize content material that violates our pointers, chances are you’ll lose entry to monetization options,” the coverage says.
Final month, YouTube removed Paul’s channels from “Google Most well-liked,” a designation that helps advertisers determine YouTube’s top-performing channels.
Paul’s YouTube channel has over 16 million subscribers. He made $12.5 million in 2017, in keeping with an estimate from Forbes.
Past YouTube, he additionally earns cash from his different social media accounts and his clothes line Maverick by Logan Paul.
CNNMoney (New York) First printed February 9, 2018: 11:22 AM ET