On Friday, YouTube mentioned it has quickly suspended adverts on the social media star’s channels. In December, Paul uploaded a controversial video exhibiting a useless physique in Japan’s so-called “suicide forest.”
“After cautious consideration, we have now determined to quickly droop adverts on Logan Paul’s YouTube channels,” a YouTube spokesperson mentioned in an announcement to CNN. “This isn’t a call we made calmly, nonetheless, we consider he has exhibited a sample of habits in his movies that makes his channel not solely unsuitable for advertisers, but additionally probably damaging to the broader creator neighborhood.”
It is unclear how lengthy the adverts can be suspended.
Along with the “suicide forest” video, Paul additionally lately uploaded a video of him tasering useless rats and has inspired his followers to do the Tide Pod challenge, an odd and harmful pattern the place social media customers eat laundry detergent packets on digicam.
YouTube, which is owned by Google (GOOG), mentioned Paul deliberately tried to monetize the video of him tasering the rats, which violates its advertiser-friendly guidelines.
The corporate says it reserves the fitting to not show adverts on movies and watch pages.
In response to YouTube’s advertiser coverage pointers, “severe or repeated” violations of its insurance policies could cause adverts to be disabled on a consumer’s channels or the consumer may be suspended from the YouTube Associate Program.
“Use your widespread sense, do not abuse the location, and be respectful of others … Understand that if you happen to monetize content material that violates our pointers, chances are you’ll lose entry to monetization options,” the coverage says.
Final month, YouTube removed Paul’s channels from “Google Most well-liked,” a designation that helps advertisers establish YouTube’s top-performing channels.
Paul’s YouTube channel has over 16 million subscribers. He made $12.5 million in 2017, in accordance with an estimate from Forbes.
Past YouTube, he additionally earns cash from his different social media accounts and his clothes line Maverick by Logan Paul.
CNNMoney (New York) First printed February 9, 2018: 11:22 AM ET